Rules and use of cookies

Prague, 01. 01. 2024

Petra Kýhosová, ID No.: 171160723, with registered office in Prague 9 - Čakovice, Ostravická 242/16, Postal Code 196 00 and Martina Bezoušková, ID No.: 12423545, with registered office in Prague 4, Machuldova 595/8, Postal Code 142 00, as the administrator of personal data (hereinafter referred to as the "Administrator") hereby informs you that for the correct functioning of the website it is sometimes necessary to place small data files, referred to as cookies, on your device.

In terms of Regulation (EU) 2016/679 (known as GDPR) and Act No. 127/2005 Coll. on electronic communications, cookies or similar identifiers may also be considered personal data. These are also dealt with in this policy.

What are cookies

Cookies are small text files that websites store on your computer or mobile device when you start using the website. This allows the site to remember your preferences and the actions you have taken on the site (such as login details, language, font size, and other display preferences) for a certain period so that you do not have to re-enter these details and jump from one page to another.

What we use cookies for:

We use the information we collect about you to:

• to improve your experience on our site (the information helps us to better respond to your individual needs),
• to enable you to use features of our site - for example, Facebook comments,
• to respond to your inquiry,
• to send you information and updates from the website, for subsequent marketing activities (if you give your explicit consent),
• to analyze our business activities (in aggregate form).

What cookies do we use

The cookies used on our site can be divided into two basic types in terms of their durability. Short-term "session cookies" are only temporary and remain stored in your browser only until you close your browser, and long-term "persistent cookies" remain stored on your device for much longer or until you manually delete them (the length of time cookies remain on your device depends on the setting of the cookie itself and your browser settings).

In terms of the function that each cookie performs, they can be divided into:

• Conversion, which allows us to analyse the performance of different sales channels
• Tracking cookies, which in combination with conversion cookies help us analyze the performance of different sales channels
• Remarketing, which we use to personalize the content of ads and target them correctly
• Analytics, which help us improve the user experience of our website by understanding how users use it
• Essential, which are important to the basic functionality of the site
• Some cookies may collect information that is subsequently used by third parties to, for example, directly support our advertising activities ("third party cookies").

For example, information about products purchased by visitors to our site may be displayed by an advertising agency so that we can better tailor the display of internet advertising banners on the websites you view. However, you cannot be identified by this information.
If you would like to know what cookies we use on this website, please click on the cookie icon at the bottom left of the page where they are categorized accordingly.
When the site loads, we only use cookies that are necessary for the smooth operation of the site and its functions. Others can be enabled or disabled by setting them.

How to refuse cookies

The use of cookies can be set using your internet browser. Most browsers automatically accept cookies by default. You can refuse cookies using your web browser or set your browser to use only certain cookies.

Information about browsers and how to set your cookie preferences can be found on the following websites:

Google Chrome
Firefox
Internet Explorer
Safari
To learn more about cookies and their wider use, please use the links below: